Art Direction and Design of photographer Daniel Bloms retrospective Drifting Decade. This retrospective brings together Daniels last 10 years in the snowboarding scene.

Awarded in ‘Svensk bokkonst’ in 2012.

Painting for the KO TO RI TEN exhibition at Utrecht, Tokyo.

Visual identity, book- and exhibition design for the exhibition “Hitta Hem” at Stockholms Stadsmuseum (Stockholm City Museum).

The traveling exhibition Hitta Hem (Finding Home) is based on the children’s perspective. The individual life stories, memories, photos, letters, diaries, documents and objects reflected the history of child care in Sweden from the 1700s until today.

Made in collaboration with Interior Architect Kristoffer Sundin.

Film for Minimarket a/w collection “How to bend a fork”. The collection is inspired by magic, illusions and abstraction.

Concept development: 1:2:3
Produced by: 1:2:3
Directed by: 1:2:3
Photography by: Peter Gehrke / Adamsky
Hair / Make up by: Ignasio Alonso
Styling by: Emelie Johansson

KK + TF and 1:2:3 continues making photographic essays. The second book Europe, Greece, Athens, Acropolis, depicts two days in Athens. The photographs were taken at the Acropolis and the Syntagma square during the general strikes in October 2011. The book is released at the opening of KK+TFs exhibition at Tráfo gallery in Budapest, January 2012.

Title sequences and identity for the weekly cultural magazine Kobra. The title sequences and bumpers tells the story of how Kobra works with different subjects as specific startingpoints for each show. Throughout the show this subject is investigated from various angels not sure of what direction it will take or what the end result will become.

We visualized this idea by constructing Kobras own spacecraft which we sent of to space armed with two digital videocameras and a gps tracker.

10 versions of the title/end sequences were made, one airing each week.

Directed by: 1:2:3
D.O.P: Niklas Nyberg
First assistant cameraman: Nicklas Persson
Music: Goran Kajfes & David Österberg

Visual Identity and website for B-B-B-Books. B-B-B-Books was founded in Stockholm, August 2011, and is committed to work with the interplay of all various aspects of book production. Each new project aims to foster the development of how photography, text and production can converge. The project is a Collaboration between 1:2:3, KK+TF and Marika Vaccino Andersson.

Art Direction for the 2012 S/S Collection “Isis” from Swedish fashion label Minimarket. The collection is inspired by the ancient egyptian culture and mythology.

Photography by Peter Gehrke and Brendan Austin (still life)

Film for Minimarket S/S collection “Isis”.

Directed by 1:2:3, Music by Goran Kajfes

Färgfabriken is one of Swedens most progressive establishments for showing and discussing Art and Architechture. Färgfabriken is located in Liljeholmen in Stockholm, housed in a old paintfactory dating from the beginning of the 20th century. In 2010 Färgfabriken had a extensive renovation of the building including a new graphic identity.

1:2:3 was asked to design the new graphic identity for both the art space and the restaurant.

For us it became clear very early in the process that the soul of Färgfabriken is very deeply rooted in the actual building. The building has a great and well documented history and the actual architechture is something that is very strongly associated with Färgfabriken as a establishment.

We took of from the buildings industrial heritage when we designed the graphic identity, using methods and materials that had a strong connection to Färgfabrikens history.

The foundation of the identity is that everything in some way added upon an existing surface. The signage inside the building consists of a alphabet of rubber stamps, used to stamp information directly onto specified areas on the walls. A variety of stamps were also produced to create parts of the stationary, such as business cards, letterheads and envelopes.

The identity for the restaurant – Färgfabrikens Kafé – is a sibling to Färgfabriken. Instead of gray we use white and copper for the details in the signage and interior.

The objects have a strong mechanic feel to them with a way of construction that reveals the way they are assembled.

This is the first common book by Klara Källström and Thobias Fäldt as KK+TF. The photographs were taken outside the Belmarsh court, London (during the Julian Assange case) and at Ellingham Hall, Norfolk, England, February 24–25th 2011. The book is printed on newspaper stock and comes folded in a engraved cardboard box.

Minimarkets AW11 collection is inspired by norse mythology and vikings. The film promoting the collection is based on the story of creation and destruction in norse mythology, ending with ragnarök. Ragnarök refers to a series of events, including battles and natural disasters and the subsequent submersion of the world in fire.

Directed by: 1:2:3
DOP: Axel Lindahl, 1:2:3
Music by: Goran Kajfes, David Österberg
Additional photography: Carl Kleiner

Minimarkets AW11 collection – Vikingi is inspired by norse mythology and valkyries. The lookbook is made as a fold out poster with an embossed cover.

Photography by Peter Gehrke and Carl Kleiner

Exhibition catalogue for the 53rd International Art Exhibition in Venice. The catalogue is divided in two parts – one that simply presents each participating artist, and one part that more freely interprets curator Daniel Birnbaums vision of this years biennale. 1:2:3 has collaborated with SDL on the second part of the exhibition catalog. The theme for the exhibition is “Making Worlds”. 1:2:3 and SDL asked Daniel and his assistant to gather all things that inspired them in their work with the exhibition, be it texts, books, images or objects. The items where placed on the floor and photographed with a large format camera creating a “google earth”-like image of the exhibition. Each spread is therefore a zoomed-in excerpt from the large image.

Three commercials made for the swedish power company Fortum. The films promote Fortums offer that gives you 250sek worth of power consumtion as a sign-on bonus. 250sek of power is enough to shave 299540 times, toast 9987 slices of bread or run 247 rounds of laundry.

A series of prints for Weekday.

Packaging for lamp made by Kristoffer Sundin. The lamp is made out of a description of the city Smeraldina from the book Invisible Cities. The packaging aims to have a equally complex construction as the lamp itself, consisting out of four different parts which is folded together to fit the different parts, but also to create hidden spaces where some of the parts are stored. The hidden spaces are connected to the story of the lamp. The colors of the packaging corresponds to the light created by the lamp, playing with lights and shadows from the construction. ABC-009 also comes with a book printed on transparent paper, where the back and front of the pages affect each other.

Directed by: 1:2:3
DOP: Marcus Palmqvist
Music by: Goran Kajfes
Stylist: Elin Edlund
Hair/Makeup: Ignacio Alonso

The concept for the collection “SS11 – Souvenir” is based upon five different cities around the world. Souvenir is french for memory, and 1:2:3 took inspiration from photographies as a symbol for memories/souvenirs and made their own interpretation of image development.

For the lookbook and film three different stories are told simultaneously. Each story in its own color (blue, red or green). When all three stories collide and interact with each other the image becomes full colour. This technique was used throughout the visual communication including film, lookbook images and ads.

Five different artificial sunsets are used as backgrounds, blended together in the film.

The lookbook is made in a self-unfolding map technique, picking up its inspiration from tourists maps around the world.

Graphic identity for 1:2:3