1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
Paint&Play is a way to create images from music composition and music from image composition. Depending on what you concentrate on (playing music or drawing an image) one generates the other. Each tone on the keyboard is connected with a color that generates on the screen when you play that tone. By the time you have finished your song you automatically have your record cover. The system also allows existing record covers to be translated to music, using the same system.