1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
86 page book made in one copy. The book consists of different coloured sheets of paper which have been bleeched by the sun using different systems and time schedules. Some of the pages are bleeched with the sun as the lightsource, some with uv-lighting and some by regular light bulbs. By the use of different lightsources the color schemes differ from each other.