1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio.
Book for volume 2 & 3 in the project 581C together with photographer Thobias Fäldt. The book has no defined beginning or end. Instead of the typical linear structure, the book aims to give the reader a feeling of a circular structure. All images in the book are therefore printed twice but appear in different surroundings. The only text on the actual book is printed on the books sides and is in itself a loop, to strengthen the circular concept. The packaging is printed with a pattern made out of the typographies four different building blocks.