1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
Artist clothing is a project run by Ulrika Gunnarsdotter. It started in 2003 with four artists being asked to create one fashion collection each. The project continued with four more artists in 2005 and was completed in 2007 with an additional four artists and an exhibition of all the seasons; 2003, 2005 and 2007. 1:2:3 designed the exhibition catalogue for Artist clothing 2007 at Tensta konsthall. Since the prior exhibitions – 2003/05 – were presented in a half berliner-format publication in 2003 and a tabliod-format publication in 2005, we wanted to present them, together with the new works of 2007 in a broadsheet-format publication. We collected all the information produced throughout the project and put it in the broadsheet. Each season was given a specific part of the catalogue with its own color paper.