1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
During 7 weeks in the fall of 2007 Levi’s blue ran a concept store in Stockholm. 1:2:3 and Kristoffer Sundin were asked to decorate the shop window during this time. A construction was made that drew blue circles on the glass, making it more and more blue as the seven weeks elapsed.