1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
1:2:3 have been awarded in numerous competitions including Guldägget, Kolla! and Svensk Bokkonst.
Moderna Museet, SVT, & Other Stories, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fallon UK.
Three commercials made for the swedish power company Fortum. The films promote Fortums offer that gives you 250sek worth of power consumtion as a sign-on bonus. 250sek of power is enough to shave 299540 times, toast 9987 slices of bread or run 247 rounds of laundry.