1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
A project experimenting with composition- and color-systems with the aim to find new ways of creating images without fully knowing the outcome of a process. Portraits were taken with standard portrait composition and standard 3/4 lighting. The image was then manually inverted by putting on makeup and coloring clothes in complementary colors. The lighting was also “inverted”. A new portrait was taken and later inverted in the computer.
Photography by Annika Aschberg