1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
1:2:3 have been awarded in numerous competitions including Guldägget, Kolla! and Svensk Bokkonst.
Moderna Museet, SVT, & Other Stories, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fallon UK.
Title sequences and identity for the weekly cultural magazine Kobra. The title sequences and bumpers tells the story of how Kobra works with different subjects as specific startingpoints for each show. Throughout the show this subject is investigated from various angels not sure of what direction it will take or what the end result will become.
We visualized this idea by constructing Kobras own spacecraft which we sent of to space armed with two digital videocameras and a gps tracker.
10 versions of the title/end sequences were made, one airing each week.