1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio.
Exhibition catalogue for the 53rd International Art Exhibition in Venice. The catalogue is divided in two parts – one that simply presents each participating artist, and one part that more freely interprets curator Daniel Birnbaums vision of this years biennale. 1:2:3 has collaborated with SDL on the second part of the exhibition catalog. The theme for the exhibition is “Making Worlds”. 1:2:3 and SDL asked Daniel and his assistant to gather all things that inspired them in their work with the exhibition, be it texts, books, images or objects. The items where placed on the floor and photographed with a large format camera creating a “google earth”-like image of the exhibition. Each spread is therefore a zoomed-in excerpt from the large image.