1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio.
The concept for the collection “SS11 – Souvenir” is based upon five different cities around the world. Souvenir is french for memory, and 1:2:3 took inspiration from photographies as a symbol for memories/souvenirs and made their own interpretation of image development.
For the lookbook and film three different stories are told simultaneously. Each story in its own color (blue, red or green). When all three stories collide and interact with each other the image becomes full colour. This technique was used throughout the visual communication including film, lookbook images and ads.
Five different artificial sunsets are used as backgrounds, blended together in the film.
The lookbook is made in a self-unfolding map technique, picking up its inspiration from tourists maps around the world.