1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio.
Film for Minimarket a/w collection “How to bend a fork”. The collection is inspired by magic, illusions and abstraction.
Concept development: 1:2:3
Produced by: 1:2:3
Directed by: 1:2:3
Photography by: Peter Gehrke / Adamsky
Hair / Make up by: Ignasio Alonso
Styling by: Emelie Johansson