1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio.
Minimarkets AW11 collection is inspired by norse mythology and vikings. The film promoting the collection is based on the story of creation and destruction in norse mythology, ending with ragnarök. Ragnarök refers to a series of events, including battles and natural disasters and the subsequent submersion of the world in fire.