1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
Interior design for Swedish fashion brand Permanent Vacations pop-up store in Gothenburg. Custom-made fans made the hangers rotate, using the clothes as sails. All lighting was placed outside of the space, lighting the store during night time.