1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
A catalogue that both documents the Print. OK. installations construction and function as well as the final result of the two month long production of images at Tensta Konsthall.
The catalogue is divided into two parts, the narrower first part is printed on coated paper and documents the installation while the second part is printed on uncoated paper and documents the result. The second part is bound with closed pages to simulate the feeling of the Print. OK. loop. The whole catalogue is printed in PMS colors black, purple and yellow.
The cover is embossed manually by the Print. OK. printer, which gives every catalogue a unique cover.
The poster to the exhibition was also made with the three colors (black, purple and yellow). The poster had punched out holes just like the paper in the installation, to get the poster to feel like an oversized paper from the installation. The poster was also used as wallpaper in the exhibition.