1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
A series of six posters of Sonett 81 by William Shakespeare. The sonett is by our interpretation about what lives on and what dies. The text is divided into six different chapters, each part represented by a 68×100 cm poster. A set was built up for each part with the text placed in the room.
On every poster the fonts serifs were adjusted, to show that they can be seen as individual posters as-well as parts of a series. On every poster, one or more of the words in Shakespeares text has taken physical form in the room, which leaves only the adjusted serifs in the original text.