1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
Spanking New is a show on Mtv that brings you the latest music video releases two times a week. 1:2:3 designed the title sequence, bumpers and graphic identity for the show. The idea was to recreate the feeling you get when you hear a piece of music for the first time – that it can actually change you physically.