1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
A book about seeing and the importance of the subjective in how you understand an image. Sixteen compositions have been photographed from six different angles. Six individuals were then asked to describe one angle of every composition. The book is tied to the basis of a system, which makes it possible for each text describing a composition from one angle to end up with a picture of the composition from a different angle, thus making every book unique.
Twelve of the sixteen compositions have been chosen for the “analogue” book. The book also comes in a digital version where all sixteen compositions are included.