1:2:3 is a swedish design studio working with film, art direction, books and identities, founded in 2007 by Axel von Friesen and Petter Törnqvist.
Moderna Museet, SVT, H&M, Weekday, Minimarket, Mtv Nordic, Biennale di Venezia, Fortum, Tensta Konsthall, The Living History Forum, Stockholms Stadsmuseum, Färgfabriken, Bio Rio, Fortum.
Redesign of the social journalistic magazine Tromb. Text and image are not linked together in the classic form of a magazine. The image is as important as the text and has its own life. The image is for the most part not an interpretation of the text. To show the division between the image and the text, there is space left for images in the text pages.